free diagnosis<\/a> with Metamedia. We review your goals, your channels, and your dependencies, and let you know what's missing to make your strategy work.<\/p>\nFrequently Asked Questions<\/h2>\nWhat is business strategy in simple terms?<\/h3>\n
Business strategy involves deciding which goal to pursue and how to combine the company\u2019s resources (money, time, people, and reputation) to achieve it in the face of competition. It is not a list of activities, but rather the choice of where to compete, against whom, and with what advantage, so that the goal is achieved while spending as little as necessary.<\/p>\n
What do \u201cwanting,\u201d \u201cbeing able,\u201d and \u201cknowing\u201d mean in strategy?<\/h3>\n
These are the three pillars of any strategy. Will is the determination to achieve the goal and sustain the effort. Ability is the freedom of action and the resources available to carry it out. Skill is the capacity to execute effectively. If any one of these three is missing, the strategy fails even if the other two are solid, as historical cases such as that of Israel in 1973 demonstrate.<\/p>\n
What is the difference between strategy and tactics?<\/h3>\n
Strategy defines which goal to pursue and with what resources over the long term\u2014for example, positioning your brand over the course of a year. Tactics define how to succeed in each specific action within that strategy, such as a campaign, an ad, or a sales call. Strategy wins the war; tactics win the battles that must contribute to that goal.<\/p>\n
How do I know if my small business has a good strategy?<\/h3>\n
A strategy is good if it achieves its objective and does so efficiently. Check to see if you have a measurable objective with a deadline, a committed budget, sufficient resources without relying on a single channel or provider, and a team that knows how to execute. If you can\u2019t explain in one sentence what you want to achieve and why your customers would choose you, you don\u2019t have a strategy yet.<\/p>\n
Who defined strategy as a dialectic of wills?<\/h3>\n
It was French General Andr\u00e9 Beaufre, in his book *Introduction to Strategy*, published in 1963. He defined it as the art of the dialectic between wills that use force to resolve their conflict. The central idea\u2014useful for any business\u2014is that strategy always unfolds in the face of another will that also makes decisions and reacts.<\/p>","protected":false},"excerpt":{"rendered":"
La estrategia es decidir qu\u00e9 objetivo perseguir y c\u00f3mo usar recursos limitados para lograrlo frente a tu competencia. Aprende el modelo querer, poder y saber con lecciones hist\u00f3ricas aterrizadas a PyMEs mexicanas.<\/p>","protected":false},"author":1,"featured_media":7111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[265],"tags":[],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia"],"_links":{"self":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts\/7108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/comments?post=7108"}],"version-history":[{"count":1,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts\/7108\/revisions"}],"predecessor-version":[{"id":7110,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts\/7108\/revisions\/7110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/media\/7111"}],"wp:attachment":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/media?parent=7108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/categories?post=7108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/tags?post=7108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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