{"id":4257,"date":"2024-04-06T20:19:54","date_gmt":"2024-04-07T02:19:54","guid":{"rendered":"https:\/\/metamedia.cloud\/?p=4257"},"modified":"2024-04-06T20:19:54","modified_gmt":"2024-04-07T02:19:54","slug":"los-12-pasos-para-crear-anuncios-de-david-ogilvy","status":"publish","type":"post","link":"https:\/\/metamedia.cloud\/en\/los-12-pasos-para-crear-anuncios-de-david-ogilvy\/","title":{"rendered":"David Ogilvy's 12 Steps to Creating Ads"},"content":{"rendered":"

At the age of 38, David Ogilvy was unemployed. \ud83d\udcbc\ud83d\udd1d In just 3 years, he became the best copywriter in the world. \ud83d\ude80\ud83c\udfc6 Today, he is an icon of Advertising. \ud83d\udc51 He himself explains you his method in 12 steps: #DavidOgilvy #Copywriting #PublicidadGenial<\/p>\n

    \n
  1. \ud83c\udfe0 I've never written an ad in the office. Lots of interruptions. I write everything at home. #TWorkAtHome<\/li>\n
  2. \ud83d\udcda I spend a lot of time studying precedent. I look at all the competitor's ads from the last 20 years. 1TP5Research<\/li>\n
  3. \ud83e\udde0 I'm nothing without research material - and the more \"motivational\" the better. #Data<\/li>\n
  4. \ud83d\udcdd I write a definition of the problem and the objective I want the campaign to achieve. 1TP5Clear Objectives<\/li>\n
  5. \ud83d\udca1 Before writing the text, I write down all the data and sales ideas I can think of. Then I organize them and relate them to the research. #Ideas<\/li>\n
  6. \ud83d\udcf0 Then I write the headline. In fact, I try to write 20 alternative headlines. And I never select the final headline without asking my colleagues for opinions. #THeadlines<\/li>\n
  7. \ud83d\ude2c At that point, I can't put off writing copy anymore. So I go home and sit at my desk. I find myself out of ideas. I get in a bad mood. #ECreativeWriting<\/li>\n
  8. \ud83d\ude28 I dread the thought of producing a lousy ad. This causes me to scrap the first 20 attempts. #Perfectionism<\/li>\n
  9. \ud83c\udf79 If all else fails, I drink half a bottle of rum and play H\u00e4ndel music on the gramophone. This usually produces an uncontrollable stream of text. #Inspiration<\/li>\n
  10. \ud83c\udf05 The next day I get up and edit the stream. #Edition<\/li>\n
  11. \ud83d\ude86 Then I take the train to New York and my secretary writes a draft. (I don't know how to type, which is a big drawback). #TTTeamwork<\/li>\n
  12. \u270d\ufe0f I'm a lousy copywriter, but I'm a great editor. So I start editing my own draft. After 4 or 5 edits, I show it to the client. #EProfessionalEditing<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    A los 38 a\u00f1os, David Ogilvy estaba en paro. \ud83d\udcbc\ud83d\udd1d En solo 3 a\u00f1os, se convirti\u00f3 en el mejor copywriter del mundo. \ud83d\ude80\ud83c\udfc6 Hoy, es un icono de la Publicidad. \ud83d\udc51 \u00c9l mismo te explica su m\u00e9todo en 12 pasos: #DavidOgilvy #Copywriting #PublicidadGenial \ud83c\udfe0 Nunca he escrito un anuncio en la oficina. Muchas interrupciones. Lo […]<\/p>\n","protected":false},"author":1,"featured_media":4258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_joinchat":[],"footnotes":""},"categories":[127],"tags":[129,107,130],"class_list":["post-4257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-anuncios","tag-marketing","tag-publicidad"],"_links":{"self":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts\/4257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/comments?post=4257"}],"version-history":[{"count":2,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts\/4257\/revisions"}],"predecessor-version":[{"id":4260,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/posts\/4257\/revisions\/4260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/media\/4258"}],"wp:attachment":[{"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/media?parent=4257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/categories?post=4257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/metamedia.cloud\/en\/wp-json\/wp\/v2\/tags?post=4257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}